Posted in 5 March 2018, by Mic, kategori Industrial Engineering, News

WhatsApp Image 2018-03-02 at 07.47.38The spirit of Vania Ayu Anisah, a student of Industrial Engineering Universitas Brawijaya, to introduce Indonesian culture in foreign countries should be appreciated.

Together with 50 other colleagues under Youth for Future in cooperation with the Ministry of Youth and Sports (Kemenpora), Vania successfully introduced Indonesian batik in Future Leader Camp Batik Festival (FLCBF) held in Kyoto, Japan, 21-26 January.

Vania tells, the first and second day passed by the delegation by doing market research in tourist attractions. Here they spread the questionnaire to find out the people’s interest in batik.

“Some of the questions we asked are like whether they know Indonesian batik or not, then what is the selling price desired for batik Indonesia,” this Kediri origin student.

Market research results are reviewed together at the Indonesian Batik Conference held on the third day. The conference brought in some renowned batik experts, Japanese embassies, and community representatives.

WhatsApp Image 2018-03-02 at 07.47.37On the fourth day, they held Indonesia Culture Festival. In this festival sell batik and introducing Indonesian culture. Not stop there, on this occasion the delegation also provides a short practice for Japanese people who are interested in making batik use canting.

“Alhamdulillah they’re very interested in our booth. We ask for assistance from PPI (Indonesian Student Association) Kyoto to socialized this activity. Not less then hundreds of residents visited the booth that opened only in the period of 4 hours,” said this 20-year-old student.

From the results of discussions with some Japanese citizens, it can be concluded they are interested in Indonesian batik because of resemblance to the Japanese culture kimono clothes. This resemblance lies in the bustling and colorful motifs.

“Even the batik motif that we sell in Japan there is a philosophy. The motive is a machete that is shaped like a wave. In accordance with the Japanese working culture that rolls like a wave (work with passion),” she explained.

Not only introduce the batik, Vania also appointed to introduce the culture of nyinden and keroncong at the Indonesian Culture Festival. This opportunity was well received by Vania who loves art and won some singing competition.

“Because I love art, my own mission is to introduce Sinden and keroncong. They also have the opportunity to display some of their cultural arts in this event,” she said.

From this experience, Vania sees that there is similarity in singing techniques and melodies used in traditional Japanese songs with nyinden and keroncong cultures.

Even some visitors accidentally record Vania when singing to be a reference.

Vania claimed that to be a delegate of FLCBF is one of valuable experience. Because on these occasions she can develop self-ability and practice the science that she learn at college.

“Like how to manage the batik sales strategy, or compile SWOT (strengths, weaknesses, opportunities, and threats) before selling batik to the market,” she said.

To be part of the FLCBF delegation is not an easy task. She must follow the selection with the other 442 applicants with different backgrounds from all over Indonesia.

WhatsApp Image 2018-03-02 at 07.47.39Then to follow this program up, Kemenpora plans to send some batik companies in Indonesia to start a business in Japan.

“The input from the team is the Japanese society should be introduced first with batik. That batik is actually not the name of the motive, but how to use it. Because almost all Japanese people are not familiar with batik, so it needs an introduction first,” he said.

This batik sale should be supported by the local embassy by providing a strategic place to sell. (and/mic)

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