Posted in 18 January 2018, by yeremia dimpudus, kategori FT Menulis, News

indexWith social networks and the internet, everyone in the world has a way to convey their thoughts and voices will be heard louder.

(Mark Zuckerberg, 2014)

Great nation is a nation that has high confidence (Soekarno, 1965). Confidence can arise when the ability of the nation is qualified. One of them starts from the college academic community. And the competent graduates of engineering graduates take an important role in it (B.J. Habibie, 2006). It is undeniable that current information and communication technologies dominate the various aspects of life (window of world). The rapid development of communication technology can be used as a media to build social networking. Andreas Kaplan in his book “The Challenges and Opportunities of Social Media” defines social network is a form of internet service that aims to become an online community for all humans. Social network is often used for various parties in sharing information without any limitations, including the Faculty of Engineering Universitas Brawijaya.

As we know, the Faculty of Engineering Universitas Brawijaya has been accredited A since 2014. Unfortunately, lately the reputation is declining due to lack of real collaboration of each social network role, especially the website of the Faculty of Engineering to improve the integrity and “image” by today’s millennial society. Therefore, it is necessary to create a new breakthrough to collaborate the existing social media into digital unity start up in order to have an international reputation in accordance with the requirements of Quacquarelli Symonds.

In order to form an internationally recognized faculty profile let’s start from utilizing the website to trim the existing bureaucracy in the faculty between students and lecturers and also with the faculty leaders. With the website it will ease the sharing information, both internally and externally. Of course, save energy, minimize the piling files, and more effective and cheaper operational costs in the service.

To increase research, then use the website as easy virtual learning management. Lecturers can upload research journals and personal publications, even do online or offline lecturing. Enticing discussion through social media can also be done in order to actualize a harmonious learning. The website can also be used as a tool for “branding profile worldwide” through the publication of outstanding students, the profile of alumni graduates, and student and academic activities. Moreover, the publication of student achievement can be shared by the leading print and online media hence it will increase the overseas cooperation that can be done such as the help of literature, scholarships, dual degree, and so on.

“Platform network user” in the form of digital application start up can be formed in the form of alumni, lecturers, and students database, so that synergic communication between several parties could be interwoven. So that alumni-led companies can continue the line of FT UB’s alma mater. Applications can be the educational gates, classrooms, online reading materials, free paid journals that can be accessed easily by students to dig up information according to discipline so as to minimize hoax information.

All of the above in hope that the Vision and Mission of FT UB can be realized in accordance with the direction of Universitas Brawijaya. Surely this is in accordance with the principle of social network initiator (Zuckerberg, 2006) that “There is a great need and opportunity to get everyone in the world connected”. So that this will be a real contribution from FT UB for the betterment of the World in the future.

The world won’t care about your self-esteem. The world will expect you to accomplish something before you feel good about yourself.”

(Bill Gates, 2004)

Author: Muhammad Dheri Maulana Akbar / 145060300111037 / Electrical Engineering / Force 2014


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